Ellipse: 1. The facts packaged – plain language, strong images Ellipse: 2. The media supplied with a flow of stories, images and experts Ellipse: 5. Decision makers more receptive to information Ellipse: 3. Media uptake, more public awareness and concern, especially urban Ellipse: 4. More attention from political and industry leaders Ellipse: 6. Better policy, higher priority, more resources

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